LINCOLN, NE and ATLANTA, GA (September 30, 2021) – The University of Nebraska Athletics Department and its trademark licensing agency, CLC, have partnered to develop and launch TWO55, an exclusive new merchandise collection inspired by legendary Nebraska coach Tom Osborne.
The TWO55 Collection, which derives its name from the coach, Thomas William Osborne, and his record of 255 wins, is designed to connect style with Nebraska pride in a specially curated fashion collection that can be worn anywhere. TWO55 includes merchandise from top Nebraska licensees, including adidas, Cutter & Buck, Peter Millar, and Game Day Couture, among others.
“The storied history of Coach Osborne means so much to this athletic department, this fan base, and the state of Nebraska,” said Lonna Henrichs, Nebraska Director of Licensing and Branding. “We designed the TWO55 Collection for our fans as a way to combine their emotional connection to Coach Osborne with the quality and unique style we strive to deliver to our Husker community.
The TWO55 Collection also honors Coach Osborne’s legacy off the field with 50% of the royalties generated from every TWO55 item sold benefitting the mission of Tom and Nancy Osborne’s TeamMates Mentoring Program. TeamMates’ mission is to positively impact the world by inspiring youth to reach their full potential through mentoring.
“As we celebrate our 30th anniversary of the TeamMates Mentoring Program, we are proud to partner with Nebraska Athletics in launching the TWO55 collection,” added Tom Osborne. “We appreciate the commitment made to advancing our mission by the donation element incorporated into the TWO55 collection. Research shows that youth who are mentored gain measurable improvement in academic achievement, attendance, self-esteem and motivation to succeed. We are proud to serve more than 10,000 youth in a five-state region.”
The TWO55 Collection launches this weekend with several activities around the Nebraska vs. Northwestern football game. Those interested in shopping the collection first can attend the launch party on Friday, October 1 beginning at 4:00 pm at The Best of Big Red store located at 321 North 8th Street in the Haymarket. Coach Osborne will be in attendance. TWO55 merchandise will also be available at top Nebraska retailers, including Best of Big Red, the University Bookstore, Fanatics’ online and in-venue Huskers Shops, Husker Hounds, and Scheels. For more information on where to purchase visit www.huskers.com/TWO55.
About Nebraska Athletics
The University of Nebraska Athletic Department sponsors 24 varsity sports with more than 600 student-athletes and is a member of the Big Ten Conference. Nebraska athletic programs have captured 29 national team championships, all coming since 1970. Nebraska student-athletes have also distinguished themselves in the classroom, with Nebraska boasting a nation-leading 341 Academic All-Americans across all sports.
Founded in 1991 by Dr. Tom and Nancy Osborne, the TeamMates Mentoring Program’s mission is to positively impact the world by inspiring youth to reach their full potential through mentoring. Under normal circumstances, mentor/mentee matches meet in school during the day once a week to play games, work on a project, or just talk. During the COVID-19 pandemic, TeamMates created a virtual mentoring tool called the TeamMates Portal to help matches to continue meeting when they can’t physically be there for one another. TeamMates is currently serving about 10,000 matches in 190 communities across Nebraska, Iowa, Kansas, Wyoming, and South Dakota. To learn more, go to TeamMates.org.
CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.
For more information, please contact:
Keith Mann, Nebraska Athletics, email@example.com or (402) 472-2263
Lonna Henrichs, Nebraska Athletics, firstname.lastname@example.org or (402) 472-7693
Tammy Purves, CLC, email@example.com or (404) 932-3266